About Us
The Journey of Izoduuwa
Photo @just.fae
Although established in Lagos, the essence of the name Izoduuwa is deeply rooted in the history of the Benin Kingdom, symbolizing the journey towards prosperity. our brand draws inspiration from Africa's diverse heritage. Founded by P. Omoruyi Aigbovbiosa, Izoduuwa initially focused on basic menswear but has since transformed into a disruptive Afrocentric brand.
The founder's personal narrative is entwined with memories of his mother's craftsmanship from his childhood, igniting his passion for innovative styling.
Izoduuwa's ethos embraces cultural richness, confidence, consciousness, individuality, disruptive innovation, empowerment, and sustainability.
Mission Statement:
To redefine the fashion and style landscape, one design at a time.